Anthum runs AI video ad contests for DTC brands. Post a brief, 5,000+ AI creators compete, get 300+ video ads back in 8 days. You pick the winners. Brand portal: generalcreative.ai.
Anthum is an AI UGC contest marketplace for DTC and growth brands. Brands post a brief and prize pool; 5,000+ AI video creators compete; brands pick winners and get hundreds of Meta-ready video ads in about 8 days — not agency timelines.
Outcomes below are from brand teams that ran contests on the Anthum / General Creative contest OS. Treat them as case-specific; ask for methodology on a call or read the DTC AI video contest case study.
We went from $300K a month on creative down to $50K a month. And now we get more videos, better converting, at a fifth of the price.
Creators enter brand-sponsored contests, submit AI-generated video ads, climb the leaderboard, and earn from prize pools. Start at anthum.ai/creator.
Brand-facing campaigns, booking, and the General Creative product live at generalcreative.ai. Anthum and General Creative share the same contest operating system: Anthum is the creator portal; General Creative is the brand portal.
Guides and comparisons: Anthum Blog — including Agentio vs Billo vs Anthum and AI UGC platform roundups. Browse contest winners and live contests.
Anthum is an AI video ad contest marketplace: brands post a creative brief and prize pool; 5,000+ AI video creators submit competing ads; brands license winners only. Typical delivery is 300+ video variants in about 8 days.
No. Brands pay only for selected winners. Losing submissions cost $0. Winners come with commercial usage rights.
Agencies typically deliver a few concepts over weeks on a retainer. Anthum runs a contest so many AI creators compete on one brief, giving brands high creative volume and diversity in days.
AI video creators use anthum.ai to enter brand contests, submit work, and earn from prize pools. Brands use General Creative (generalcreative.ai) as the brand-facing portal for the same contest OS.